Background and target audience
FEMA’s 2023 National Household Survey showed that 65% of Asian American, Native Hawaiian and Pacific Islander individuals (AANHPI) in the United States do not believe that taking a step to prepare will make a difference. To encourage people in AANHPI communities to take preparedness actions, FEMA is committed to creating culturally competent and in-language materials to help communities share preparedness information and start the conversation with family, friends and neighbors.
To engage with AANHPI communities, FEMA coordinated roundtables across the country to enhance the agency’s understanding of how preparedness materials are used, identify appropriate channels to share materials and gain necessary insights. This work will help FEMA better support what AANHPI communities need to get prepared for emergencies and disasters.
Tagline
Start a Conversation
Graphics
the Ready Campaign developed a toolkit with messaging to help individuals and community partners uplift and amplify this year’s National Preparedness Month focus in a culturally competent way.
The campaign developed sharable preparedness graphics in Arabic, English, Hindi, Japanese, Korean, Simplified Chinese, Tagalog, Traditional Chinese and Vietnamese.
National Preparedness Graphics are also available in the above languages and 'Ōlelo Hawai’ian.
More resources will be added so we encourage you to check back for new materials.
Videos
FEMA produced public service announcements featuring FEMA employees urging people in these diverse communities to take simple steps to prepare.
More videos will be added so we encourage you to check back for new materials.
New Advertisements
Since 2021, FEMA and the Ad Council have created public service advertisements (PSAs) designed to resonate with other communities who may also be disproportionately affected by disasters including Latino communities, Black and African American communities and older adults. Later this year, FEMA’s Ready Campaign will launch new PSAs highlighting AANHPI communities, showcasing how the community can prepare for future disasters.
Social Media Messages
We encourage everyone to share the messages in the National Preparedness Month Social Media Toolkit. Sharing these messages on your social media or group chats can help start a conversation about why and how to get prepared. When posting to social media, use the hashtags #NPM2024 and #StartAConversation.
You can access the toolkit by visiting National Preparedness Month Social Media Toolkit | Ready.gov.
More Information
Learn How to Protect Yourself and Your Family from Emergency and Disasters
Find information and tips on how to protect yourself and your family before, during and after emergencies and disasters by visiting Disasters and Emergencies | Ready.gov. Information on hazards like floods, extreme heat, wildfires and more is available in several languages. The page also features information about emergency alerts, how to make an emergency plan and more.
You can also visit Ready in Your Language to download information and materials in languages other than English. These free publications can help you learn how to prepare before, during and after disasters, including making an emergency plan, building an emergency supply kit and preparing for individual hazards. Additional languages will be uploaded soon, so we encourage you to check the page frequently.